![]() For Tesco, the fresh meat section is the cash cow as these products are in high demand across the different Tesco stores. Furthermore, the need for capital input for further growth of the market is low, therefore the cash cows are regarded as profitable for the company. The high income potential makes them a cash cow for the firm and despite the maturity stage of the industry, the products are able to fare well. There are some business units of an organization that tend to be the main source of earning for that organization due to the high market share owned by the organization. The BCG Matrix for Tesco is given in the following section: Cash Cows ![]() The application of Boston Consulting Group Matrix on Tesco would help in analyzing the profitability and future prospects of the different businesses being managed under the label of Tesco. Currently, there are more than 7800 outlets of Tesco in the international retail industry, with a larger segment of the sales being generated through its UK stores. Tesco is a large scale retailer that is working in different parts of the world, including UK, China, India, Hungary etc.
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